SERENA DA CONCEICAO IS A FASHION DESIGN & MERCHANDISING PROFESSIONAL WITH MAD DECENT SKILLS IN SOURCING & PRODUCTION. ALSO KNOWN TO STYLE CLIENTS, RUN WARDROBE FOR TV & FILM, PROP STYLE RETAIL BOUTIQUES, go beyond TO COMPLETE A CLIENT'S PRESENTATION & ALWAYS PROVIDE LUCRATIVE DESIGN CRITS. ALL THANKS TO AN INFINITE ARTISTIC CURIOSITY & LUST FOR LIFE.

RESEARCH (inspiration BOARDS & TREND PRESENTATIONS)

Design (silhouette, color & print direction; ILLUSTRATIOn & draped patterns)  

merchandising (using sales analysis to identify opportunities)

sourcing (local & international)

Production (NYC, S.America, asia; fast fashion)

WARDROBE (FILM & TV, THEATER)

STYLING (PERSONAL, STILLS & VIDEO)