SDC IS SERENA DA CONCEICAO. a well-rounded Creative Type with years of experience, an infinite intellectual & artistic curiosity and a lust for life.
Professional focus in Fashion Design & Merchandising with mad decent skills in sourcing & production. also known to style clients, run wardrobe for tv & film, prop style retail boutiques, shop madly to complete a client's presentation and always provide lucrative design crits.
RESEARCH (MOOD BOARDS, TREND PRESENTATIONS)
Design (ILLUSTRATION, draping, pattern making)
sourcing (us & intl.)
Production (NYC, S.America, asia)