SDC IS SERENA DA CONCEICAO.  a well-rounded Creative Type with years of experience, an infinite intellectual & artistic curiosity and a lust for life.

Professional focus in Fashion Design & Merchandising with mad decent skills in sourcing & production. also known to style clients, run wardrobe for tv & film, prop style retail boutiques, shop madly to complete a client's presentation and always provide lucrative design crits.

 
That’s my thing.
 

RESEARCH (MOOD BOARDS, TREND PRESENTATIONS)

Design (ILLUSTRATION, draping, pattern making)   

sourcing (us & intl.)

Production (NYC, S.America, asia)